Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content with the goal of attracting and retaining a clearly defined audience and driving profitable customer action. The focus of content marketing is to provide helpful and informative content that engages, educates, and entertains the target audience. The content can take various forms, including blog posts, videos, infographics, social media posts, and more. By providing valuable content, businesses can build brand awareness, establish credibility, and foster trust with their audience. Content marketing is an effective way to create long-term relationships with customers and drive sales by creating content that is tailored to the specific needs and interests of the audience.